How to Grow Your Engineering Business
...Without Spending a Fortune on Marketing!
"Aidan continues to be a trusted mentor to myself, as a CEO of a fast-growing engineering startup, focused on the utilities sector here in Western Australia. We are now well on the path to market leadership, in our SCADA and control systems segment of the market, and Aidan’s real-world experience and strategic input has been a major factor in our continued growth. I am very appreciative of his wisdom, and look forward to further working together as we strive to even greater achievement."
"I have been blown away by Aidan’s depth of knowledge in online sales and marketing. He really knows how to drive traffic and convert to sales."
"Aidan has enthusiastically imparted his systems and high-level thinking and I look forward to our continuing association."
"Aidan has given our Company some excellent guidance during a recent period leading up to a successful capital raising. I have held leadership positions in some of the world’s largest technology companies and Aidan’s unique, engineering approach to marketing and business growth, is the most practical and effective that I have encountered. We are now well positioned to attack the global market and his advice has helped us enormously."
Increase ROI, Reduce Marketing Costs, & Accelerate Conversions
Despite spending precious dollars on marketing, you aren't seeing the results you expected. Whether you've hired agencies or used your own team, nothing seems to work.
If you sell complex products like engineering or tech solutions, traditional marketing tactics don't appeal to your audience. Sophisticated buyers want credible solutions, not flashy social media content. You’ve followed advice from marketing experts, investing in content, but it's just not clicking. Something's missing, and you're left frustrated, wondering what you're doing wrong.
A funnel, often referred to as a sales funnel or lead generation funnel is designed to guide prospects through a series of steps or stages before ultimately becoming a client.
We want to nurture the prospect from initial awareness to a final decision. Sales Funnels lie at the core of our approach to sales and marketing.The above diagram is an example of a funnel that we designed for an engineering client.
A sales funnel is like a journey that customers take when they are thinking about buying something. It's called a "funnel" because at the start, there are a lot of people who might be interested in a product or service, but as they get closer to a decision, the number gets smaller. Discover how you can easily apply this process to YOUR business - without spending a fortune on marketing!
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